Friday, March 16, 2012

Analytics Engagement Report Available for Download

As we mentioned last week, we’re updating Related and Recommended videos to help provide viewers with a more engaging and enjoyable experience on YouTube.

To help you make the most of this change, we’ve created a new downloadable Watch Time report (currently for YouTube Partners only) that displays new metrics like Estimated Total Watch Time for particular videos and at a channel level. This data is available in YouTube Analytics, found by clicking the option in the banner displayed at the top of the Analytics Views report. Here’s what it looks like:


One helpful use of this report is to look at the videos receiving the most total Watch Time and least total Watch Time, in conjunction with your Analytics Audience Retention report to find your most engaging videos. Looking at these videos individually and collectively can help surface best practices, helping you find the right mix of elements like video style, length, promotion and more. To note, these reports can be the most helpful once you have at least one week’s worth of data, since video views and channel traffic can vary daily.

You can learn more in the Help Center and here are some best practices to get you started.  We’ll be rolling out additional YouTube Analytics Watch Time metrics more broadly in the coming weeks.

Posted by Ted Hamilton, Recently watched SUPER PIOLA TICO
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19 comments:

  1. Why is this just for full partners only? Great, now I can see my total watch time on my partnered channel that gets hardly any views, but not on my monetized channel which gets a ton of views. When will this be rolled out to everyone? This is not something that needs to be restricted to full partners only. When you make a significant change like this and provide valuable metric information to help creators out, it should be available to everyone. Why even post it here on the 'Creators' blog? Why call it that when you are going to post perks only for full partners?

    ReplyDelete

  2. How do I open it? I tried Adobe PDF and it didnt work.

    ReplyDelete
    Replies

    1. Just change the extension to .csv and you will be able to view in excel.

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  3. I have just downloaded my report. It seems to be ordered according to views by country. Starting with views from Andorra and finishing with "Unknown". Any tips on how do I search for the videos with the most and least total watch time amongst 3927 rows?

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  4. Yeah. Thats cool and all. But when are you going to make the chanel and homepage layout NOT SUCK?

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  6. any chance of displaying the number of thumbs up in search results on youtube?

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